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#AMEXFORFOODIES
Revamping
Branding
We carried out the revamping of the visual identity of Amex for Foodies, the American Express culinary program that celebrates high-end dining experiences. We refreshed its look to align with a more contemporary, sophisticated, and appealing image, while staying true to the program’s original essence.
We developed new graphic assets, communication materials, and visual guidelines that enhance the experience across both digital platforms and live events, strengthening the brand’s connection to the gourmet world.
